Frequently Asked Questions
1. How do our writing and editing services fit into the web design process?
It works best when you’ve already chosen a website template or layout. That way, our writers know exactly how much space and how many categories they have to work with. From there we use our own templates to help you flesh out your key messages. If you don’t yet have a visual plan for your content, that’s O.K. You’ll still get your great content, but it will need some adjusting to fit into your final layout. After two rounds of review, your written content goes to the web developer. If necessary, we can have a final meeting with the web developer to ensure we’re all on the same page. We do a final pre-publish review to ensure your content is error free. We never just ‘leave’ once your web design work has started. We’re there through the finish.
2. What is the difference between Editing and Proofreading?
Proofreading is a component of editing and it focuses on the minute details. Structural Editing is about the organization of ideas, paragraph by paragraph, ensuring a logical flow. Line Editing is a sentence-by-sentence review to check for grammar usage and syntax (the way certain words are used in sentence). Proofreading is an even more detailed and super important process of checking for grammar, spelling, and punctuation. Never underestimate the value of proofreading. You may have the most amazing content, but if your reader gets distracted or turned off by mistakes, they’re going to leave the page.
3. Writing intimidates me (and I’m a C-Level type). What do you do for people like us who find writing difficult and would just as soon crawl under a rock?
You’ve probably made it this far on our website because you’re really committed to and value great content as part of your business and your life. We’re doing this work in part to help you reframe the story you tell yourself about writing. We treat this process and you, with reverence and compassion. Not sure where to start with your content marketing program? Guaranteed, after one session with us you’ll have at least three or four ideas buzzing in your head, with details and action steps to boot. Not sure you have time or want to put paper to pen and would rather hire out? No problem. Let us be your scribe, communications officer, or creative director. We’ll be with you, every step of the way, from creating an outline, to ensuring you have the proper subject heading in large-distribution email.
4. What kind of marketing newsletter applications do we use?
We are most familiar with Mail Chimp. If you or your company prefer another service like Constant Contact, we’re happy to accommodate with experts standing by to support you.
5. What if I’m not a face-to-face type or I’m just too busy to spend a lot of time talking on the phone?
No problem. Our clients range from hands-on folks who want to be involved every step of the way, to more “let’s check in every two weeks by email” types. Ideally, we like to meet you once or twice at the beginning, once in the middle, and then at the end. After all, you are the heart and soul of this company. But if you just can’t, because you’re drumming up business or focused on the business of life, then we set up a system for gathering information from your trusted sources and ensure your involvement at critical junctures.
6. What are your fees?
On average, we charge $100 per hour. We offer set fees for discrete projects like web page revisions, newsletter edits, company emails, and LinkedIn profile updates.
7. Can I use PayPal?
Yes, currently we accept payment in the form of personal checks and through PayPal.